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Amazon Execs on Culturally Relevant Storytelling in Streaming Era

Variety
Story by Angelique Jackson
from Variety
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Amazon executives discuss the importance of creating culturally relevant stories for global streaming audiences.
beat sheet
  • [ "72% of monthly streaming viewers want to see more authentic, cross-cultural stories in the media, according to Amazon Ads research.", "Streaming is at the forefront of the globalization of storytelling, as \'the borders are melting\' in the global streaming era." ]
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Angelique Jackson, Amazon Ads
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