The animated film 'The Wild Robot' has the potential to overcome the challenges facing non-brand animated movies and sustain a successful theatrical run.
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Universal/DreamWorks' 'The Wild Robot' had a modest $35 million domestic opening weekend but has received critical and audience acclaim, suggesting it could have a long theatrical run.
Animated films without a recognizable brand often struggle to find an audience these days, but 'The Wild Robot' seems to have the necessary elements to overcome that obstacle.
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Jeremy Fuster, Universal, DreamWorks, 'The Wild Robot'