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Amazon Tops Internal $1.8B Upfront Ad Goal In First Year Of Prime Video Push
DeadlineStory by Dade Hayes
scrn logline
Amazon exceeds its internal target of $1.8 billion in upfront video advertising commitments for its Prime Video platform.
beat sheet
- Amazon has surpassed its $1.8 billion upfront video advertising goal for its Prime Video platform within the first year.
- The strong advertising commitment underscores the growing importance of streaming services in the media landscape.
call sheet
Amazon