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Micro Dramas Could Be China's Latest Disruptor of Global Entertainment
VarietyStory by Patrick Frater
scrn logline
Micro dramas on social media platforms like TikTok could disrupt the global entertainment industry, following the failed Quibi experiment.
beat sheet
- Quibi, the short-form video platform launched by Jeffrey Katzenberg, closed down after six months and $1.5 billion in capital.
- Micro dramas, or short-form video content on social media platforms, could be the next disruptor to the global entertainment industry.
call sheet
Jeffrey Katzenberg, Quibi, Quibi